Today we were treated to the newest member of the Black Badge family within the Rolls-Royce lineup of vehicles. Black Badge was first introduced back at the 2016 Geneva Motor Show with super-luxury, Bespoke versions of the Wraith and Ghost. Dawn followed a year later, and now the newest member of the family has been introduced, the 2020 Rolls-Royce Black Badge Cullinan. We’ll take a look at other aspects of the vehicle in future blogs, but for now, let’s focus specifically on the vehicle’s exterior design & some of those features.
[ READ MORE: 2019 Rolls-Royce Black Badge Dawn Highlights & Enhancements ]
“Black Badge reflects the desires of a distinct group of Rolls-Royce clients: men and women who take risks, break rules and build success on their own terms. Indeed, before we launched Black Badge in 2016 the idea of creating a product that would satisfy this subversive cohort – that is highly dynamic and willfully rebellious in aesthetic – caused a great deal of internal debate. However, once the marque’s designers, engineers and craftspeople began pursuing this dramatic alter ego, it became clear that these motor cars could not only exist comfortably beneath this revered and historic brand but they would define a new space within the super-luxury market. In this spirit, the time has come for Rolls-Royce’s boldest and darkest expression of Black Badge yet. The King of the Night, Black Badge Cullinan.”
– Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Style & Design Cues
For starters, it’s important to note that an exterior color can be chosen for the Black Badge Cullinan, be it one of the 44,000 Rolls-Royce choices or something Bespoke and unique. The vehicle is intended, however, to be black. Naturally. Whichever color you choose, though, will be hand-polished 10 times and joined by a high-gloss black chrome version of the Spirit of Ecstasy and matching mounting plate.
Many other aspects of the vehicle that might normally be chrome have been blackened as well, including the grille surround, side frame finishers, trunk handle and trim, lower air inlet finisher and exhaust pipes. Joining all of this are 22” gloss black forged alloy wheels exclusive to the Black Badge Cullinan. Finally, the brake caliper is colored in high gloss red paint, marking a first for the Rolls-Royce brand.
Be sure to check back soon for our next blog focusing on the brand-new Black Badge Cullinan blog, in which we’ll move inside the vehicle.